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Google Spam Update – The 3 SEO Do’s and Don’t’s About It

Recently Google has made a major change in the search algorithm. This change is to deal with spammy content and also to reward the high-quality and useful content offered by good websites. This update is called “Google Spam Update“. Google announced the rollout of this update on October 19, 2022. This is a global spam update for Google Search and it would be effective for all languages.

The Update is finally complete. Therefore, it is high time for all websites to have user-friendly and informative content instead of just junk/fluff words. If your website doesn’t offer informative or helpful content for the users, then it is going to suffer the consequences. The main question is, why did Google bring this update? This is to stop more and more clicks on spam content.

If a user consistently clicks on spam, it increases the bad experience for the user. Therefore, it urges them to stop using Google. This is bad for Google and its users. Thus, Google Spam Update has been rolled. In this blog today, we shall present you with everything you need to know about the Google Search Update and also how it affects your website.

What is Google Spam Update?

In simple terms, the Google Spam Update is to change the way Google ranks websites on the search engine results page. The focus of the update is all on delivering useful and helpful content to the users. From this update, the Google search engine will favour the websites that offer valuable information and discourage those who use spam or black hat SEO tactics like keyword stuffing or buying links.

Before this update, you would find a lot of websites that had low-quality content and still, they would rank highly on Google searches. However, this update had a major impact on a lot of businesses, especially those that are in competitive businesses. Did you notice a drop in traffic or rankings recently? This is due to the Google Search Update.

If you follow the best SEO practices like creating high-quality content and building natural, legitimate backlinks, it can help you to bring your website to the top of Google’s search results. Latest updates from Google to weed out those who try to cheat their way to the top and offer the most helpful results to the users. Therefore, the focus is to offer the most helpful results to the users.

So, you have to focus on creating high-quality content for the readers instead of trying to trick Google’s algorithm. This will pay off in the long run. Here is a checklist of the issues that will put your website in trouble after this update. We are quite certain that these issues will have the website penalized.

latest updates google

Source – Neil Patel Blogs

1. Superficial Content

Superficial content is referred to as thin content. These are short or long content in word count but don’t offer any value to the user or the reader. So once the user is done reading it, they shall not gain any new ideas or useful information.

2. Keyword Stuffing

Did you know? A lot of websites practice keyword stuffing as a thing. You might think that a lot of content producers would have learnt this thing by now. As per the latest updates from Google, you must use the keywords in a natural way to the benefit of the reader or user. In simple terms, do not stuff the keywords for the search engines. Whether it is the content on meta description or alt-tags, NEVER use the keywords excessively.

3. Bad Meta Tags

Take time to create unique and readable meta tags. If you copy and paste meta descriptions, your website will suffer. Whatever, you do, don’t duplicate meta tags and never create them only for the search engines. Also, make sure that there is relevance to the content that the meta tags represent. Thus, don’t try to be clickbaity with the meta tags. Keep things real!

How to Recover from Google Spam Update?

If your website was hit by the Google Algorithm Update, don’t worry. There are certain steps you can take to recover from the drop in rankings and traffic. Here is what you can do:

  1. Take a good look at the content of the website. Is it informative? Is it helpful to the users? If it is not, you need to make changes to the content. This is a major factor of Google Spam Update.

  2. Create backlinks from high-quality websites. Backlinks are like digital votes for the website and they can help you to improve rankings. However, not all the backlinks are equally good. If you use links from low-quality websites, it will harm the rankings. Therefore, only pursue backlinks that are relevant to the industry and have a good reputation.

  3. Finally, keep an eye on the website’s analytics. Analytics will help you in identifying any further dips in rankings or traffic. Therefore, you can take action accordingly. When you monitor the website closely and make adjustments as needed, you can make sure that the website recovers fully from the Google Algorithm Update and that it continues to perform well in the future.

Source – Neil Patel Blogs

Some Final Words

Google Spam Update is here and now! As we already mentioned, the update is designed to penalize websites that have spammy content. Also, it will reward the websites that have useful and informative content. Therefore, don’t sacrifice the quality of the content just for the sake of SEO. The Google Update has shaken down the online world, affecting a lot of websites. Keep the focus on good user experience and you shall stay ahead of the Google Spam Update.

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